Digital marketing is the top choice for marketers

Markets are ever-changing and ever-expanding. Competition is on the rise. Every marketer faces challenges in some form or the other while trying to establish a market for their brand. While most brands strive to achieve the same goals via similar channels, the challenges faced differ. While one brand has trouble driving enough traffic from social media to its website, another might have trouble measuring the ROI of the channel that brings the most traffic. It could therefore be inferred that every marketing strategy out there has scope for improvement. But the catch is to identify where you are facing a challenge and what corrective mechanism you’re trying to set or what’s the objective. The rapid expansion of digital space and connectivity has enabled marketers to partially shift over to digital marketing and soon this is becoming the norm of the future chiefly because of lower costs of marketing, the opportunity to target a larger audience, and access to multiple media. Marketers are therefore integrating both conventional and digital platforms to optimize their plans for optimum ROI. 

Digital marketing is based on many principles familiar to traditional marketers and hence requires both foundational marketing knowledge and technical know-how. Let us examine the different Digital Marketing aspects

Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Content Marketing
Email Marketing Social Media Marketing
E-commerce Marketing
Digital Marketing is based on the four C’s. They are:

Customer – Who sees the message

Content – The message customer sees

Context – What the Customer sees in the message

Conversation – Happens between both you and your customer

Social media marketing involves creating and sharing content on social media channels viz: Facebook, Twitter, LinkedIn, Quora, Pinterest, etc. to achieve your marketing and branding objectives. It involves different activities like posting images, videos, write-ups, and other content or information that drives audience engagement to targeted channels.

Social media marketing helps increase website traffic, build conversions, increase brand awareness, and improve communication and interaction with target audiences. When the communication through these media are unique the same can go viral too where the receiver serves as the silent Brand Ambassadors.

Social Media & traffic to your website

Leveraging social media with posts that link back to your site is one key way to funnel traffic to your website within a shorter time frame. Also, posts that include promotions, giveaways, contests, and other engaging, time-sensitive material can be effective. Additionally, generating leads through engagement in online public relations – such as answering queries where you function as a subject expert, Eg as in Quora or writing a press release for online distribution – are also some strong tactics for quickly amassing traffic.

Website and its importance

In the digital world, having your own website is very important. The website is to be professionally created and it is like your biodata. It essentially should convey the benefits that the customer is searching for. This could centre around the keywords that ensure better page ranking also. Long-tail keywords containing 4+ words that make the search results more specific could be used.  Long-tail keywords get low search traffic, but they rank better than single-word keywords.

Keywords can be used in the following areas-

Website URL, Website Title, Meta tag, Web page content, Body text & Headlines.

Increased conversion rates can be achieved by testing different website elements like the Call for Action (CFA), especially on a landing page. Also, you can experiment with functionality, layout, and style on landing pages.

Your success starts with the entry of prospective customers to your site. The most popular and effective ways to increase traffic to your website are-

Paid search

Display advertising

Content marketing

Writing crisp headlines

SEO activities

Content optimization

Targeting long-tail keywords


Referral traffic

Linking Internally

Email marketing

Role of Google Adwords

Google AdWords is an online advertising service, by Google, to help marketers reach their customers instantly. Businesses use this service to display ads on Google and its advertising network. It is the most famous Pay-Per-Click advertising system in the world. Adwords allow businesses to set a budget for ads and the payments happen when people click on the ads. Google Adwords service focuses on keywords.

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