How to create content that ranks?

One cannot sell anything if one cannot tell anything. Storytelling is the best way to sell. It would be best to show up at the right time when your ideal customer is searching for the products or services you offer. 

The top-ranked content on Google helps you

  • Increase traffic to your website
  • Differentiate yourself from your competitors
  • Inspire, attract, and convert your audience into potential customers.

While this sounds great, it’s not always straightforward. When deciding what content to show first, Google takes over many ranking factors into consideration. Innogenx, a premium digital marketing company in Bangalore, helps create content that ranks over time, step-by-step. Let us see how

  1. Have a content and SEO strategy – The Innogenx team creates a strategy that helps you to approach your content marketing from a more holistic, long-term perspective and ensure that your content aligns with your business goals. Proper planning helps to be creative and create high-quality content on an ongoing basis. It involves:
  • Mapping out your target audience
  • What kind of content to write based on the customer needs
  • What keywords strategically would rank over time
  • How to connect the content with your marketing and business strategy? 
  1. Define a topic with potential – Before writing anything, Innogenx professionals ask questions such as:
  • What’s the goal of this content? Why are they creating it?
  • For who, and at what stage are they in
  • What topic specifically should they write about to support your business goal?
  • How much does your target group know about the topic?
  • What is the intent behind the search?
  • What’s the competition?
  • What type of posts rank?
  • What action would you like your target group to take?
  • The InnoGenX team formulates several CTAs.
  • What kind of content should they therefore create?
  • Presenting your content in an ideal way
  • How to follow up?

Innogenx, the best digital marketing company in Bangalore, runs a brainstorming session with the team for topic ideas. The highly qualified team invites other parts of the organization; Colleagues from the development team, support, or sales probably have good input on common questions, trends, or other areas that may be interesting to your customers.

  1. Define your most important keywords.
  1. Bullet points that clarify what to include.
  1. Create unique headlines
  1. Opt for images to add value to your content.

The images are of high quality and strengthen your message.  

  1. Test your content

. Peer Reviews: 

. Test with your customers

. Use heat maps.

. A / B split test. 

  1. InnoGenX team promotes your content by
  • Email marketing
  • Asking your network to share
  • Social media
  • Paid ads and cross-refers from relevant content on your website 
  1. The InnoGenX team encourages engagement by
  • Asking questions
  • Encouraging your followers to share their answers on social media or by commenting.
  1. Follow up on your performance and tweak based on the data.
  2. Simplify and clarify the language 
  3. Update and optimize your content over time.
  4. Remember that everything is connected.
  5. Make sharing via social media easy

InnoGenX, the best digital marketing company in Bangalore, focuses on creating value rather than just ranking. SEO is not about filling your content with as many keywords as possible, which can have a negative effect. InnoGenX focuses on creating valuable content that is most important to your customers. The InnoGenX team aims to create the best content within each category that will genuinely help your customers. In this way, your website will naturally attract links and increase your rankings over time on SEO.

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