Reasons Behind Website Not Ranked On Google

One may have the finest looking website on the internet but if people cannot find you online then you do not get any enquiries or sales. You may also get questions such as why can our prospective customers not find us on Google? Or what should we do to get our website listed on the first page of Google?

Across the World Wide Web, Google is the top most ranked and visited website which drives a major chunk of search traffic to websites in the world. Hence it is necessary to have a strong presence in the search results. It is quite essential that as a business owner you understand what is wrong with your website and what can you do to resolve it.

There are few explanations as to why your website is not listed / ranking well in the search results of Google. If you are annoyed with your website’s performance and wish to expedite the solutions to fix it, this blog from Innogenx – the best digital marketing company in Bangalore will help you immensely. 

Some industries have more swamped than others as your competitors might have a huge expense budget. This is one reason why you might be ranking on the first page for your main keywords. If you opt for a smaller market, there is low competition and the chances of ranking higher are possible for that particular geography.  

If your website is brand new and it is not showing on Google, then it may be owing to the reason that Google has not listed you yet. Google will find your website anyway but may take a few weeks time. The best resort would be to add your website to the Google Search Console and deliver your sitemap to them. 

Having a mobile-friendly website is imperative. If your website is not mobile friendly then it will definitely affect your search rankings in the mobile search results. Also, the meta descriptions don’t boost your rankings but they do enhance your click-through rate.

Optimizing your website content for search engines is a healthy task enabling your website to be ranked on page 1 of Google. You can use different tools to check your SEO (Search Engine Optimisation) score and improve your on-page SEO.

In order to rank highly on Google, your website must perform well in terms of top-rated quality content. There are no hard and fast rules but the web page should consist of at least 300-400 words of content. In order to write crisp and engaging content focus on the ideal customer problems and help fix them. Educate your audience with helpful content and stop talking about yourself.  

A sign of a trustworthy and reliable website is the quality and volume of your backlinks. Search engines consider this aspect when listing your website in the search results. When backlinks are evaluated, quality is far way better than quantity. A link directed from a pertinent website is far way better than 100 links from poor-quality websites. 

Your search engine rankings could be impacted if you have a website but do not use social media. The absence of social media activity is another indication that your website is not credible as your competitors. Like backlinks, social media engagement boosts the overall trust. In short, the more social activity, the better your website ranking.

Google anticipates that your website loads quickly to keep the visitors pleased. This means that your website should load in under 5 seconds. Any longer than this period and one could end getting risked by getting penalised by Google. 

There are a lot many things that can be done to improve the visibility of your website in search results of Google. There are some tasks you can do while there are others where you need the help of an SEO company. The more you comprehend your website, the easier for you to decide on the need for the services of a company like Innogenx – the best SEO agency in Bangalore! Mulling on a step-by-step strategy to rank on the first page of Google? Connect with Innogenx, today!

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