Types Of URL Redirection Explained

URL Redirection:

Today the World Wide Web uses URL redirection or forwarding one URL to another and for having more than one URL address for a web page. Domain Redirection or Domain Forwarding is when a URL domain (with all its pages) gets redirected to a different one.

URL redirection can be for multiple reasons. 

  • To prevent broken links formed during the movement of pages
  • To shorten the URL
  • The same owner has multiple domain names to reflect a single website
  • To help users navigate a website easily
  • At times, to protect privacy
  • At times for illegal purposes like phishing attacks or even to manipulate search engines

Some of the most commonly used redirects by InnoGenX, the best digital marketing company in Bangalore, are:

  1. 301 Moved Permanently

A 301 redirect is the most efficient and permanent redirect, a popular and convenient way of redirecting a web page. If a user wants the website permanently moved to another address, 301 redirects, indexed by engines, divert all the traffic from the old URL to the new URL.

Circumstances that InnoGenX, the best web design company in Bangalore, use 301 redirects:

  • When the user wants the traffic to transition from the old site to the new domain
  • When people reach your site using different URLs, use 301 to redirect and send all the traffic to your preferred URL
  • After two websites merge, the owner wants the links to the outdated URLs to get redirected to the relevant pages

 When a web page shifts from one website to another, the search engines take some time to process the 301 redirects, understand the idea and credit ratings to the new page, including all the rankings that its predecessor had and might take longer if:

  • Search engine spiders do not go to the provided site often
  • The brand-new URL does not redirect effectively
  1. 302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)

When a URL has been changed to another location temporarily, 302, a temporary redirect is used; HTTP, Hypertext Transfer Protocol, dictates how a URL works upon which the internet runs. 

There are two major versions of this 

. 1.0 The status code 302 means moved temporarily

. 1.1 means Found

InnoGenX, the best digital marketing agency in Bangalore, uses 302 redirects under the following circumstances:

  • When your website page is under maintenance and temporarily want to direct traffic to another page
  • When you redirect users to another page but also want to keep your original URL indexed
  • When your content is located in one URL and promotes links to another URL

307 Moved Temporarily (HTTP 1.1 Only)

 It is the inheritor of the 302 redirects. It works; when the content has temporarily moved during maintenance or the server compatibility has been successfully identified by search engines. InnoGenX, the best branding agency in Bangalore, uses 302 redirects for a temporary move of the content, as it is impossible to determine whether a search engine has identified a page as compatible.

  1. Meta Refresh

A Meta Refresh redirect is executed on the page level instead of at the server level. It is not a recommended SEO technique as it is usually slower and has poor usability. A 5-second countdown is associated with a Meta refresh and still not redirected to the text Click here to follow.


Best SEO Practices that InnoGenX, the premium website developing company in Bangalore, follows Redirect 301 (moved permanently) tells the user that the content from one URL has moved to another. When the search engine sees a Code 301, it takes the assigned SEO juice from the existing URL and shifts it to the new URL. When the user searches for the old page, they get redirected to the new page seamlessly, preventing the user from the error Page Not Found. InnoGenX guides a user to choose the redirects wisely. By doing so, InnoGenX, a premium SEO agency in Bangalore, can help the user go a long way to prevent SEO juice from leaking.

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