What is Latent Semantic Keyword?

What is a Latent Semantic Keyword?

A latent semantic keyword is a keyword related to the target keyword of a particular topic. In this blog, I am going to tell you what are latent semantic keywords and how using them in the context of your target keywords can help change your page ranking.

Sometimes, we, as digital marketers, write a ton of content and yet, we are not able to get to the first page. If this is the case with you, then you should read this whole blog.

Understanding Latent Semantic Keywords:

Latent Semantic Indexing (LSI) or latent semantic keywords is very significant for any lead generation agency. When in our content, we put a lot of related words to the main keyword, then the whole context of the topic becomes clear and consequently, search engines can give clear results for a specific search. Latent semantic indexing (LSI), in the context of SEO, is when search engines try to figure out the intent behind your search by putting it with other related words. It is like a word cloud which has lots of similarly related words to the phrase that you search for.

An example of how Latent Semantic Indexing Works

Latent semantic keywords need not be synonyms but they are closely related to the topic that you searched for. For example, if you are searching for “battery for mobile,” then you might come across words like smartphone, android, etc. Without providing those other keywords in the search related to “battery for mobile”, you might get completely different results like an electric battery, inverter battery, etc. So it is significant that we provide related keywords or latent semantic keywords in a topic for the search engines to clearly understand what we are writing about and then show it in the search result for the specific target keyword.

Why did search engines start using LSI?

Search engines started using LSI because, in the good old days of SEO, people started stuffing the keywords in an article or blog to let the search engine know what the topic is about. As a lead generation agency, one may be familiar with this. Search engines want to give the most relevant and high quality result to the one who is searching. To know the relevance and quality of the content, the search engines started relying on related keywords to the topic or the latent semantic keywords. So, going back to our example of “battery for mobile”, if we use words like smartphone and android, then search engines will get a better idea that this topic is about “battery” in the context of mobile and not “battery” in the context of inverter or electric battery.

Three ways to start using LSI keywords:

1. Look at the “people also ask” and “people also searched for”. These reveal related topics to the main keyword that one is searching for.

2. Another method to using latent semantic keywords is LSIGRAPH/keywords everywhere/KEYWORDTOOL.IO. These are tools through which related LSI keywords can be found and used in your content.

3. The third way to use latent semantic keywords is to use MONKEYLEARN.COM or any other word cloud generator. In this, you need to copy-paste the top 3 search results. Next, generate a cloud to see the common words related to that topic. This helps to decide which keywords should be used in the topic for which content is being written.

Using Latent semantic keywords in your content can help search engines put your content in the top search results. Innogenx is a lead generation agency that can help you put you on the top of search results.

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