Why is Digital Marketing Important for Small Businesses?
Whether you own a brick-and-mortar shop or an online business, you cannot ignore digital marketing in this time and age. Digital marketing is a significant part of any company’s marketing strategy, and it is all the more critical for small businesses. So the question is, why is digital marketing important for small businesses?
There are many benefits of having a solid and concise digital presence for small businesses:
1. You become accessible to customers:
Digital marketing makes you accessible to your customers. You may have fewer customers to manage as a small business, but each customer is essential. So it is best to be accessible to your customers. Being on social media platforms like Facebook, Twitter, Instagram and having a website makes you accessible to your customers. So you should be responsive to them and engage with them on social media. It is also a perfect place to let your followers know if there is any sale or offer. You can also join conversations about any problems that your business solves. If you want to build your online presence, Innogenx can help you as we are the best digital marketing company in Bangalore.
2. Brand building:
Digital marketing for small businesses helps with brand building. It helps build your business’s reputation. It is because a lot of people, almost ninety percent people, check reviews before buying anything online. You can have your page on Google business so that people can see reviews before engaging with you. There are other platforms as well where people can post their reviews. Testimonials on your website and social media pages, are helpful in building a positive reputation for your brand.
3. Feedback surveys:
Email marketing is another way to employ digital marketing for small businesses. If you have an email list, it is best to conduct surveys regularly. Feedback surveys help you get what you are doing right and where you need to improve. They allow you to create a better customer experience. Providing a great experience can give you a tremendous competitive edge. Customer experience is highly critical to growing your business. 87% of customers say they would pay up to 25% more for better customer experience.
4. Allows new customers to find you:
Digital marketing allows new customers to find you. The better your online presence, the easier it is for customers to find you. Posting regularly on social media or using a blog and popular hashtags will give you more chances of popping up in someone’s feed. Publishing original content like articles and videos will increase the likelihood that people will find you on YouTube or Google. Video marketing does not cost too much, and it gives you the excellent visibility that your business needs. Google searches are 8% more likely to result in sales because people searching on Google are interested customers. Having a website with a lot of traffic on it and active social media makes it easier for anyone looking to find your product or service.
5. Access to data:
Through digital marketing, you get access to data about your target market. You get to know how your target market is changing. What they think, feel, want, and need. You can develop your marketing strategy accordingly.