Creating high-quality content for the purpose of attracting potential clients and giving them useful is referred to as content marketing. In other words, useful content is more important to gain the trust and reliability of the customers. The content given in any form must serve the purpose of conveying the required information effectively, so as to impact and draw the prospective target audience to the business.
The content presented/provided should pave the way to lead generation, create brand awareness, enhance sales, and engages prospective customers through interaction. The content must be effective in building loyal/strong customer relationships and a brand community.
SEO and content marketing complement one other in numerous ways. You should, for instance, include pertinent keywords when writing content for your website. By doing this, you should increase the relevancy of your website to search queries based on your desired keywords. Similar to how individuals use hashtags on social media to make their posts more searchable, it functions in a similar ways.
18Years of experience
Content marketing starts slow and is a long-term strategy that needs to be strategized carefully, to achieve the desired results. At every stage you need to build vital content to lay the foundation to succeed and progress further. Relevant content needs to be created and distributed across various platforms so that potential buyers find it useful and drawn toward sales. Thus the marketers increase their brand awareness and establish trust with the potential consumers through the sales journey.
Compared to other strategies, content marketing is less expensive. However, it takes some time to show the results as the content library needs to grow and reach a large audience. The ideal content marketing needs to include informational-style articles that are able to answer people’s queries asked in search engines pertaining to the brand’s products and services.
There are different ways and options of conveying information about your business or products/services, and the content can take various forms like :
From our inception as a full fledged service company, we have actively sought to test our team’s ability and to provide the best possible solutions to the many varied business problems. The size and the scope of the project notwithstanding, our team is always on the lookout for ways to innovate
The cross functional content team at InnogenX is comprised of :
We believe that identity is essential to sales and marketing, and to stand out in your space, you have to know who you are
Our content strategy is designed
around that—helping brands uncover
and express what makes them unique
and how they can drive business
Because communication is all we do,
we can focus on the one thing that
matters most: your success.
Talk to us to craft a communication experience that aligns with every stage of your business journey. Enable your sales and marketing teams with the assets they need to do their job more efficiently and effectively.
Specialised in creating and developing content and making
innovative technological advances in the field of adaptive
learning. Also created customised content for eLearning
platforms and a multi modal LMS platform.
As per industry policy, we cannot showcase all the collaterals that we have made for our clients, for our own marketing purposes, hence the list is only a handful of the samples we've created. Please contact us if you'd like to view more of our work.