While SEO focuses on obtaining organic traffic, SEM aims to boost your site’s rankings quickly. The goal of SEM is to improve conversions and reduce the cost per conversion. It also involves pay-per-click (PPC) advertising, a marketing method that relies on paid ads to boost conversions quickly.
With SEM, your ads will appear on the Search Engine Results Page (SERP), based on the keywords you target and bid. For example, if you bid on a specific keyword, your ad will show up on the SERP when people search for that very same keyword. As a result, search engine users can spot your ad based on their search intentions, and they might even click on it to visit your website.
You have to pay each time someone clicks on your ads. Usually, the price of PPC advertising is worth your investment because of the ability to gain leads much quicker than SEO.
An overview of SEM is marketing a business using paid advertisements that appear on search engine results pages or SERPs. While looking for certain products or services users will make use of certain keywords on Google and Bing, advertisers bid on these keywords allowing them to advertise their ads alongside results for those search queries; thereby, promoting their product or service. The ads could be pay-per-click ads, text-based ads, product listing ads (PLAs), or shopping ads where consumers at-a-glance get to see their prices, reviews, etc.
Innogenx is a company that will build a consistent brand image offering a distinctive identity and style that portrays the brand. We provide exclusive services and products that entrust the audience to ensure that your brand becomes all the more reliable, with clarity and understanding. By knowing the pulse of your customer and by choosing the right campaign strategy, we will pitch in your content appropriately and provide consistent support by utilizing the perfect targeting tools.