Search Engine Marketing

search engine marketing services

While SEO focuses on obtaining organic traffic, SEM aims to boost your site’s rankings quickly. The goal of SEM is to improve conversions and reduce the cost per conversion. It also involves pay-per-click (PPC) advertising, a marketing method that relies on paid ads to boost conversions quickly.

With SEM, your ads will appear on the Search Engine Results Page (SERP), based on the keywords you target and bid. For example, if you bid on a specific keyword, your ad will show up on the SERP when people search for that very same keyword. As a result, search engine users can spot your ad based on their search intentions, and they might even click on it to visit your website .

You have to pay each time someone clicks on your ads. Usually, the price of PPC advertising is worth your investment because of the ability to gain leads much quicker than SEO.

In this competitive marketplace, to grow your business Search engine marketing or SEM is one of the most effective ways. Search engine marketing is the most effective way to advertise online, promote your products and grow your business.

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18Years of experience

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SEO advertising

An overview of SEM is marketing a business using paid advertisements that appear on search engine results pages or SERPs. While looking for certain products or services users will make use of certain keywords on Google and Bing, advertisers bid on these keywords allowing them to advertise their ads alongside results for those search queries; thereby, promoting their product or service. The ads could be pay-per-click ads, text-based ads, product listing ads (PLAs), or shopping ads where consumers at-a-glance get to see their prices, reviews, etc.

search engine marketing company

Innogenx is a company that will build a consistent brand image offering a distinctive identity and style that portrays the brand. We provide exclusive services and products that entrust the audience to ensure that your brand becomes all the more reliable, with clarity and understanding. By knowing the pulse of your customer and by choosing the right campaign strategy, we will pitch in your content appropriately and provide consistent support by utilizing the perfect targeting tools.

Innogenx provides the best Digital Marketing Service in Bangalore and is also listed as one of the best Web Design Company in Bangalore. We offer exclusive services and products that entrust the audience to ensure that your brand becomes more reliable with clear understanding.

google ads services

Search engine marketing is an effective and powerful medium because ads are placed in front of motivated customers who would be keen to make a purchase online. Search engine marketing refers to paid search marketing where businesses pay Google when their ads are shown in the search results.

In Search engine optimization or SEO, on the other hand, businesses do not pay Google for traffic and clicks. By having the most relevant content for a given keyword search they earn a free spot in the search results.

In Search Engine Marketing “keywords” are the foundation as keywords are entered by users into search engines to find out the answers to what they are looking out for.Hence, these keywords form the basis of any search engine marketing as an advertising strategy.

Search Engine Marketing fuels your business by improving your website visibility. Professional skills and perfect strategies are needed for this and this is what Innogenx has, a team of highly-skilled professionals giving you the best results.

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google advertising company

Innogenx is a top PPC company in bangalore. These companies are experts in creating, managing, and optimizing advertising campaigns on Google's various platforms, including Google Search, Google Display Network, YouTube, and more. Their primary goal is to help businesses and advertisers achieve their marketing objectives by effectively using Google Ads. Here are some of the services typically offered by Google advertising companies:

Search Engine Marketing (SEM).

Campaign Strategy and Planning

Google advertising companies work with clients to develop a comprehensive advertising strategy that aligns with the client's goals, target audience, and budget.

Search Engine Marketing (SEM).

Keyword Research

They conduct extensive keyword research to identify relevant keywords and phrases that potential customers are likely to use in their search queries.

Search Engine Marketing (SEM).

Ad Campaign Creation

These companies create compelling ad copy and design eye-catching ad creatives that resonate with the target audience.

Search Engine Marketing (SEM).

Ad Campaign Management

They monitor and adjust ad campaigns in real-time to maximize performance. This includes bid management, ad scheduling, and ongoing optimization.

Search Engine Marketing (SEM).

Budget Management

Managing ad budgets effectively to ensure clients get the best return on investment (ROI).

Search Engine Marketing (SEM).

Ad Extensions

Utilizing ad extensions to provide additional information, such as phone numbers, location details, and links to specific pages, in the ad.

Search Engine Marketing (SEM).

A/B Testing

Conducting A/B tests to determine which ad variations perform best and making data-driven decisions.

Search Engine Marketing (SEM).

Conversion Tracking

Implementing conversion tracking to measure the success of ad campaigns in terms of desired actions, such as form submissions, purchases, or other goals.

Search Engine Marketing (SEM).


Creating and managing remarketing campaigns to target users who have previously interacted with the client's website.

Search Engine Marketing (SEM).


Defining specific geographic areas for ad targeting, whether that's local or global.

Search Engine Marketing (SEM).

Performance Reporting

Providing regular reports on key metrics like click-through rate (CTR), conversion rate, and cost per acquisition (CPA).

Search Engine Marketing (SEM).

Competitive Analysis

Analyzing competitors' advertising strategies to identify opportunities and gaps in the market.

Search Engine Marketing (SEM).

Compliance with Google Policies

Ensuring that ads comply with Google's advertising policies to avoid account suspension or penalties.

How Google Adwords works for SEM

Everything today is digital and every business has made its way into the online market. For anything and everything that one needs, the first thing one does is a search on Google. This is where people get complete information about the product or services that they have been looking for. For this reason, Google developed Adwords so that businesses' reach online can be expansive and reach the target markets through various search engines and partner sites. However, to plan a complete strategy that works in the interest of the business, you need someone with expertise and experience in this. Being one of the best digital marketing agencies in Bangalore, Innogenx can help plan and execute in the perfect manner. If you have a business and you are not showing up on digital media when someone is looking for it, then probably you are missing a major part of your business.

Google Adwords, one of the most important factors in digital marketing help you get closer to your customers, and with the right keywords, you are just a step away from increasing your business by 10 imes. Innogenx is one of the best digital marketing agencies that analyses the appropriate keywords to be included in Google ads so that your ad tops the search engine. No matter from which corner of the globe people are searching, if it is for products or services that you are offering, then Google Adwords make you appear on the top the moment one searches. It gives you impressive results and a good return on your investment. It drives visitors to your website, increases the number of phone calls with a call to action such as click to call, and also increases footfalls to your door.