Your logo will provide the initial glimpse of your brand. A company logo is essentially the face of the organisation, and it should tell prospective customers everything they need to know about your business right up front.
Think of virtually any consumer brand – what immediately pops into your mind? Most likely, it’s their logo. For the top brands, logos cross cultural boundaries and international borders, becoming readily recognizable around the globe.
Logo design for brand identity
Logos can tell potential customers a great deal about your business without having to say anything.
What can you offer customers? How do your services or brand experience compare with the competition’s? What do customers get from your business that they can’t get anywhere else?
Your brand messaging should account for these questions and more.